RUMBA
History meets fashion in this exploration of Congolese rumba rythming a Pan-African curation of wearable art pieces.
The african leading marketplace Afrikrea unveils its new campaign RUMBA, imagined by Ivorian visual artist and film director Nuits Balnéaires. An ode to the rich translatlantic cultural legacy carried by the centuries long influential musical genre, recently added to UNESCO intangible heritage list.
Ivory Coast lush coastal landscapes provide the background for this mesmerizing visual poetry, where african fashion and ethereal movements climax in an act of liberation.